Jewelpet or Jewel Pets are cute animal characters who have sparkling jewels for their eyes. They can use their eyes for casting a special magic called "Jewel Flash". Jewelpet was created in 2008 by Sanrio and Sega Toys. Each Jewel Pet is named after famous birthstone, mineral or jewel. These friends live in a mystical place called Jewel Land where they attend a magic school with their human owners.