Swimmer Store

Swimmer is a popular Japanese kawaii brand that’s been selling cute products for more than 30 years. It was founded in 1987 in Daikanyama, an extra-fashionable part of Tokyo. The brand is known for its super kawaii zakka or miscellaneous goods with pastel colors and fairy-kei aesthetic. Many Japanese kawaii lovers like pop singer Kyary Pamyu Pamyu are big fans of Swimmer!