Kawaii Shop | Sparkle Every Day™

Halloween is Here!

Shop Halloween!

Smile Every Day!

Shop Collection!

Make Every Day Kawaii!

Get Kawaii Box

Top Characters!

Cinnamoroll

Kirby Store

Rilakkuma Shop

Kuromi

Perfect buddy for school, sports & travel!

Bag To School!

Shop Here

Keep your lunch fresh & happy all day!

Keep it Cool!

Shop Here

Harajuku Vibes!

Shop the Collection

Blippo Harajuku 4 Piece Bundle with Free Bottle

US$ 79.90 Sold Out

Woman holding a cute girls’ backpack for school. Featuring pink kawaii designs.

Blippo Harajuku Classic Backpack

US$ 39.90 Sold Out

Holding a cute girls’ backpack for school. Featuring pink kawaii designs.

Blippo Harajuku Junior Backpack

US$ 32.90

Woman holding a cute pink insulated lunch box designed for girls and featuring kawaii designs for school.

Blippo Harajuku Double Decker Lunch Box

US$ 24.90

Holding a cute pink insulated lunch box designed for girls and featuring kawaii designs for school.

Blippo Harajuku Square Lunch Box

US$ 21.90

Holding a cute pink water for girls and featuring kawaii designs for school.

Blippo Harajuku Drink Bottle

US$ 16.90

Blippo Harajuku Tiny Backpack

US$ 24.90

Holding a cute pink water for toddler girls and featuring kawaii designs.

Blippo Harajuku Junior Drink Bottle

US$ 13.90

Woman holding a pink kawaii pencil case for girls with cute pencil pouch designs for kids.

Blippo Harajuku Hardtop Pencil Case - Large

US$ 16.90

Woman holding a pink kawaii pencil case for girls. Cute pencil pouch for kids.

Blippo Harajuku Hardtop Pencil Case - Small

US$ 11.90

Woman holding a pink kawaii pencil pouch for girls.

Blippo Harajuku Twin Zip Pencil Case

US$ 11.90

Blippo Harajuku Vibes Bottle

US$ 9.90

Featured On

Which Sanrio Character Are You Based on Your Zodiac?

Hey there! Are you a kawaii fan who's crazy about learning the star signs and astrology? Have you ever wondered who among your cute Sanrio favorites might share the same zodiac sign as you?

All the Sanrio Characters You Could Probably Eat!

Woah, woah, woah, that’s not a snack to eat - that’s a living and breathing cutie patootie from Sanrio! It might sound strange to turn the treats you eat into cuddly cuties, but somehow Sanrio made it work.

Meet the Charming Dear Daniel

Dear Daniel, a stylish and sensitive Sanrio cutie, is the one who makes Hello Kitty's world even more special. If you haven’t met him yet, now’s the perfect time to discover the magic that Dear Daniel brings!