Kawaii Blog

Miffy the Dutch rabbit is loved all around the world. It’s so popular in Japan that a lot of people mistakenly think that this cutie comes from Sanrio, the maker of kawaii superstars like My Melody and Hello Kitty.

Ojamajo Doremi is a magical girl anime about Doremi and her friends, who become witches-in-training and go on fun adventures! With catchy spells, cute outfits, and heartfelt lessons about growing up, Ojamajo Doremi has captured the hearts of kawaii lovers and anime fans since its debut. Ready to dive into the world of magic and mischief? Let’s go!

Hurry and step into the magical realm of the Jewelpets! Created by Sanrio (the kawaii company behind superstars like Cinnamoroll and Hello Kitty) and Sega, the Jewelpets help save the world from evil. 

Hatsune Miku is a virtual pop star created in 2007, who has become a global icon with her turquoise twin-tails and computer-generated voice. She’s beloved for her unique fusion of music and technology, inspiring fans to create songs, art, and stories while performing as a holographic sensation!

Hey there! Are you a kawaii fan who's crazy about learning the star signs and astrology? Have you ever wondered who among your cute Sanrio favorites might share the same zodiac sign as you? 

Woah, woah, woah, that’s not a snack to eat - that’s a living and breathing cutie patootie from Sanrio! It might sound strange to turn the treats you eat into cuddly cuties, but somehow Sanrio made it work. 

Dear Daniel, a stylish and sensitive Sanrio cutie, is the one who makes Hello Kitty's world even more special. If you haven’t met him yet, now’s the perfect time to discover the magic that Dear Daniel brings!

Gloomy Bear might seem like a cute and cuddly buddy but don’t be fooled! This pink bear by Mori Chack is ferocious. A wild and violent animal, Gloomy Bear was made to be an antithesis to all the sweet and kawaii creatures of Sanrio and Disney. 

Time to meet Corocorokuririn, the adorable Sanrio hamster with a matching fun name who's making a big comeback from the 90s! Despite being shy and mischievous, he has won the hearts of so many, including his 77 friends.  Let’s dive into the charming world of this lovable hamster and find out why he deserves a spotlight in your Sanrio collection!

Meet Sanrio’s feline explorer, Chococat! This cute black cat makes everyone fall in love with his boundless energy and his adventurous antics. 

Mofusand is actually a group of playful cats from Japan who are dressed in the cutest costumes. They're often seen in fun outfits, from fruit slices, sea creatures, fried shrimp, and even the Sanrio Characters! Ready to learn more about these cute and fluffy cats? Let’s explore the purr-fect world of Mofusand!

Wait, wait, don’t eat that yummy dish - that’s not regular salmon, that’s Kirimichan! A quirky little food-based character created by Sanrio, Kirimichan is an androgynous slice of salmon that’s become one of the most interesting stars in the kawaii universe.