Explore the Kawaii Kingdom of San-X!
San-X is in charge of cuteness! Like Sanrio, this kawaii company is known for its adorable characters like Rilakkuma, the Sumikko Gurashi, and Jinbesan.
San-X is in charge of cuteness! Like Sanrio, this kawaii company is known for its adorable characters like Rilakkuma, the Sumikko Gurashi, and Jinbesan.
It’s time to slow down and enjoy life’s simple pleasures with Rilakkuma! This laid-back bear character from San-X is one of Japan's most popular kawaii icons.