Kawaii Blog

Kawaii culture is huge in Japan! If you’ve been following our blogs,  then you probably know that kawaii superstars like Cinnamoroll and Hello Kitt...

Hey there! Are you a kawaii fan who's crazy about learning the star signs and astrology? Have you ever wondered who among your cute Sanrio favorites might share the same zodiac sign as you? 

Meet Sanrio’s feline explorer, Chococat! This cute black cat makes everyone fall in love with his boundless energy and his adventurous antics. 

It’s that time of the year again with kawaii fans buzzing over the annual Sanrio Character Ranking! Most people might know the most popular Sanrio cuties like Hello Kitty, Pompompurin, & Cinnamoroll. But did you know that the Japanese kawaii company actually has more than 450 characters in its roster?

Cute and cuddly and as soft as pudding, Pompompurin is a cutie from Sanrio who loves pudding and napping.  He's a super laid-back and good-natured pup. Pompompurin a pop star in the kawaii world! 

It’s time for you to meet everyone in the kawaii universe of Sanrio! Everyone knows Sanrio’s iconic cuties like Hello Kitty, Kuromi, and Cinnamoroll, but did you know that the Japanese kawaii powerhouse has more than 450 characters?

Sanrio is a lot of things to many people. To some, Sanrio is a Japanese company. But to kawaii fanatics, Sanrio is a magical realm where cute characters come to life!