Hey there! Are you a kawaii fan who's crazy about learning the star signs and astrology? Have you ever wondered who among your cute Sanrio favorites might share the same zodiac sign as you? Or which kawaii superstars might have the most astrological compatibility as you do? Well, look no further because today we’re going on a starry journey to learn more about the zodiac signs of some of Sanrio’s cuties!
Let's jump right in!
A kawaii powerhouse in Japan, Sanrio has more than 450 adorable characters in its roster (which you can learn about in our Complete List of Sanrio Characters). Each one is cute and unique with different backgrounds, personalities, friends, and families. Grab your tarot cards because we’re going to have a kawaii reading to find out which Sanrio character you are based on your zodiac sign!
♈️ ARIES: BAD BADTZ MARU
Aries is a bold and ambitious sign that loves to be number one. No wonder it’s the very first sign of the zodiac chart! Kicking off the spring season, Aries takes on the shape of a hardy ram. People with the Aries sign tend to live life headfirst with blind optimism and impulsiveness. They’re passionate and very motivated. Who better to have as Sanrio’s representative for Aries than Badtz-Maru (バッドばつ丸), the badass little penguin?
- Season: March 21 - April 19
- Element: Fire 🔥
- Celestial Symbol: Ram 🐏
- Soulmates: Libra, Scorpio, Sagittarius
- Strengths: Aries are strong-willed and confident. They’re natural-born leaders.
- Weaknesses: Aries people can be a little bit impulsive sometimes. They can also seem arrogant and ill-tempered which is rather troublesome!
Born on April 1 (April Fool’s Day) to a family of gangsters, Badtz-Maru dreams of ruling the world! Because of his nature as an Aries, this ram-signed penguin can be intense and confrontational. However, even though Badtz-Maru always tries to act like a baddie, this grumpy Aries boy is actually a softie deep inside. If you’d like to learn more about this fiery little penguin, you can head over to our Bad Badtz-Maru blog.
♉️ TAURUS: DEAR DANIEL
The second sign in the zodiac is Taurus, an earth sign represented by the celestial spirit animal, the bull. People born under the sign of Taurus tend to be grounded and logical. Though they can be a bit stubborn and set in their ways, Taurus guys and gals are very dependable. Just like Dear Daniel (ディアダニエル ), the dear dear boyfriend of the biggest star in the Sanrio-verse, Hello Kitty. Born on May 3, this cutie is one of the best examples of a Taurus boy!
- Season: April 20 - May 20
- Element: Earth 🌿
- Celestial Symbol: Bull 🐂
- Soulmates: Scorpio, Libra, Cancer
- Strengths: They're down-to-earth, loyal, and very reliable. The Taurean tends to be the best person to go to for advice.
- Weaknesses: Taureans tend to be a bit stubborn, just like a bull. They don't accept mistakes and avoid confrontation.
Why, you ask? This cutie is super down-to-earth. Soft and sentimental, Dear Daniel loves taking pictures of nature. His dream is to become a photographer. Even though he's traveled around the world, Daniel returned home just to be with Hello Kitty. If that isn’t a sign of a loyal Taurean, then we don’t know what is. Read more about this Taurus kitty in our blog about Dear Daniel.
♊️ GEMINI: SUGARBUNNIES
The third sign of the zodiac, Gemini is represented by twins. Being two people in one, Geminis are perceptive, intelligent, versatile, and often funny! They tend to pick up knowledge really quickly with an unreserved childlike curiosity. They’re the life of the party, and though it might come off as needy, they really prefer being with others. The cutest Geminis from Sanrio are two Sugarbunnies, Kurousa (くろうさ) and Shirousa (しろうさ).
- Season: May 21-June 21
- Element: Air 🌬
- Celestial Symbol: The Twins 🧑🤝🧑
- Soulmates: Sagittarius, Virgo, Pisces
- Strengths: Geminis are great at talking - they make great conversationalists. Making friends comes easy for them.
- Weaknesses: These smooth-talkers tend to be indecisive and unreliable. You can't tell them secrets.
Born on May 26, these Gemini rabbit siblings come from Sanrio's 2007 series, Sugarbunnies (you can find them in our Complete List of Sanrio Characters). They each take on the different sides of the Gemini sign. Shirousa the older brother is always full of energy. As a sweetmaker, his specialty is cakes made of fruit and cream. Kurousa takes on the laid-back aspect of the airy Twin sign. A kind little rabbit, his specialty is chocolate and other baked goodies.
♋️ CANCER: KEROPPI
The fourth sign in the zodiac, Cancer marks the start of summer! That’s probably because its element is water. Cancers are known for being ruled by their intuition and gut feelings. They're always in tune with their emotions. So, who is Sanrio’s EQ excellent Cancer baby? Well, it’s the small little frog, Keroppi (けろけろけろっぴ). Plopping out of his froggy egg case on July 10, this water sign boy was born in a pond filled with a ton of frog family and frog friends!
- Season: June 22-July 22
- Element: Water 💦
- Celestial Symbol: Crab 🦀
- Soulmates: Capricorn, Leo, Taurus
- Strengths: Dealing with emotions is Cancer’s biggest strength. They’re very emotionally intelligent and empathetic.
- Weaknesses: Emotional intelligence can also be a hindrance. Cancerians tend to be insecure.
One of the smallest Sanrio characters, Keroppi is cheerful and full of energy. His full name Kero Kero Keroppi comes from "kero" the Japanese onomatopoeic word for a frog croak. Speaking of croak, did you know this cutie has an amazing singing voice? Though Keroppi can be careless at times, he always picks himself back up from the mud when he fails. You can learn more about the cute little froggo in our blog about Keroppi!
♌️ LEO: USAHANA
We’re back to fire again! The second fire sign in the zodiac chart, Leo is represented by the proud lion. Bold and warm like the sun, people born under the sign of Leo are the ultimate performers. They dazzle others with their captivating personalities. A sweet rainbow-colored little Sanrio rabbit, Usahana (ウサハナ) is the perfect example of a Leo girl! This colorful little bunny charms people with her liveliness and energy. She embodies the brilliance of summer like a true Leo!
- Season: July 23-August 22
- Element: Fire 🔥
- Celestial Symbol: Lion 🦁
- Soulmates: Aquarius, Libra, Cancer
- Strengths: Like a true fire sign, Leos are made to be leaders. Their confidence and energy usually make them the center of attention.
- Weaknesses: Leos can be a bit stubborn and overdramatic. They always speak their minds even though it can hurt other people’s feelings.
Born on August 7, Usahana is as tall as three tulips and as light as a bunch of muscat grapes. She always walks with a bounce in her step and spreads joy around her. Speaking of steps, did you know that Usahana got her rainbow-colored fur because she found her reflection in a puddle while walking after helping out her friends? It’s a long and interesting story! You can learn more about it in our blog about Usahana.
♍️ VIRGO: WISH ME MELL
The second earth sign in the zodiac chart, Virgos are symbolized by the beautiful virgin. People born as Virgos tend to be grounded and intelligent perfectionists known for their attention to detail. That’s why it’s a bit of a surprise that Wish Me Mell ( ウィッシュミーメル) would actually be a Virgo. Born on September 20, this little Sanrio rabbit is known for being shy and clumsy!
- Season: August 23-September 22
- Element: Earth 🌿
- Celestial Symbol: Virgin 👩
- Soulmates: Pisces, Scorpio, Gemini
- Strengths: The Virgo is loyal, kind, and hardworking. Their perfectionism gives them a strong eye for detail.
- Weaknesses: Virgo's perfectionism can also become a weakness. This earth sign can become overly critical, overthinking people and situations.
Wish me mell does still have a few Virgo qualities. Virgos always want to make the world a better place. They always lend a hand to a friend in need! Wish me mell is just that - she's kind, her heart is always in the right place. She's always eager to help deliver mail in Merci Hills! You can read more about this helpful bunny in our blog about Wish me mell!
♎️ LIBRA: PANNAPITTA
The second air sign in the zodiac chart, Libra is fixated on balance and harmony. That's probably why it's represented by judgment scales, the only inanimate object in the entire zodiac! In Sanrio, one of the notable Librans is the lively baby panda boy, Pannapitta. Though it's hard to imagine Pannapitta (パンナピッタ) as a good example of harmony since he's running around all the time with his friends, this cutie knows when exactly it's time to rest.
- Season: September 23-October 23
- Element: Air 🌬
- Celestial Symbol: Scales ⚖️
- Soulmates: Aries, Taurus, Leo
- Strengths: Maintaining balance and improving relationships is one of Libra’s strengths. These air signs are amiable and empathetic.
- Weaknesses: Since they prefer balance, Librans aren't that fond of confrontation and keep things bottled up.
Pannapitta likes living a full life. He loves going out on adventures and always plays. However, when he runs out of energy, this zesty little panda hunkers down to sleep. Pannapitta's special talanet is passing through small spaces! If you'd like to read about some of Sanrio's other panda cuties, you can check our Complete List of Sanrio Characters!
♏️ SCORPIO: KUROMI
Scorpio marks the beginning of fall. You might imagine a mild personality to go along with the Autumn weather, however Scorpio is anything but that. It’s a turbulent water sign driven by passion and power. They're so intense that sometimes they get mistaken for a fire sign! Can you guess who among Sanrio's list of cuties stands out as a Scorpio? If you guessed the cheeky but charming Kuromi (クロミ), then you deserve to give yourself a treat!
- Season: October 24-November21
- Element: Water 💦
- Celestial Symbol: Scorpion 🦂
- Soulmates: Aries, Taurus, Virgo
- Strengths: Scorpios are focused, driven, and dynamic. They have so much passion and intensity in anything that they decide to put their energy into.
- Weaknesses: Since Scorpios are overly passionate, sometimes they can seem pretty jealous and possessive. They’re not very good with forgiving either!
Born on October 31, Kuromi is one of the very few cuties that symbolize rebellion in the kawaii world of Sanrio. This mischievous little bunny is often seen wearing a black or violet jester’s hat that matches her unique personality. Sometimes she acts like a tough tomboy, sometimes she's soft and girly. Kuromi doesn’t play by the rules, she makes her own! Read more about her cute badass adventures in our blog about Kuromi!
♐️ SAGITTARIUS: STRAWBERRY KING
The third and final fire sign in the zodiac, Sagittarius is filled with optimism and confidence. This sign is a joy to be around because of their love for life. Sagittarians are always generous with their time and feelings. The perfect representative among Sanrio’s Sagittarians is the one and only Strawberry King (いちごの王さま). A kind, royal character, the Strawberry King is known to be the benevolent ruler of the beautiful Strawberry Kingdom. His time is spent sending messages of friendship and peace to all!
- Season: November 22-December21
- Element: Fire 🔥
- Celestial Symbol: Archer 🏹
- Soulmates: Gemini, Aries, Pisces
- Strengths: Born adventurers, Sagittarians have a zest for life. These fun-loving archers enjoy making friends and exploring the world around them.
- Weaknesses: Because of their energy, Sagittarians want instant results. Good things tend to take time.
The Strawberry King is hard to miss in Sanrio. Born on December 7, this small, royal character wears a giant strawberry with a crown on top of it! He also carries a dependable magical strawberry staff which allows him to fly. His dream is that everyone can live together in harmony together in the Strawberry Kingdom! You can read more about the Strawberry King and other strange Sanrio cuties in our blog, the Complete List of Sanrio Characters!
♑️ CAPRICORN: MY MELODY
As the third and final earth sign in the zodiac chart, Capricorn always stays pragmatic and grounded. They also make for incredibly loyal friends. Capricornians will always be there for you when you need them. Can you guess who Sanrio's best Capricorn is? It's My Melody (マイメロディ) the kind and sweet girly bunny who's the exact opposite of her friend-slash-rival, Kuromi. My Melo has a ton of good friends, from Kuromi, to My Sweet Piano, even to Hello Kitty!
- Season: December 22-January19
- Element: Earth 🌿
- Celestial Symbol: Goat 🐐
- Soulmates: Cancer, Aquarius, Leo
- Strengths: Capricornians are grounded and practical. They're self-motivated and extremely confident in themselves.
- Weaknesses: Their confidence in their ideas and opinions sometimes comes off as arrogant.
Born on January 18, My Melody is the kind of Capricornian who's industrious and practical. That's why she also tends to be a little bit blunt - she says the truth even though it can hurt other people's feelings. That doesn't mean she doesn't care though! She really loves her friends. If you'd like to learn about Melo-chan and her Sanrio besties, you can read up about her in our blog about My Melody.
♒️ AQUARIUS: CHIBIMARU
Aquarius is the final air sign of the zodiac chart. Symbolized by the water bearer, the intelligent Aquarians are upfront about almost everything. They're also pretty known for their daydreaming - these curious bunch tend to live in their heads. Sanrio doesn't have that many Aquarians, but one of the best representatives for the air sign is Chibimaru (ちびまる). Born in a litter of three on February 2, this cutie is energetic, mischievous, and full of curiosity!
- Season: January 20-February 18
- Element: Air 🌬
- Celestial Symbol: Water Bearer 🏺
- Soulmates: Leo, Pisces, Capricorn
- Strengths: An independent bunch, Aquarians don't really need others to tend to their physical or emotional well-being.
- Weaknesses: These overly independent air signs tend to be distracted. They can also be a little bit stubborn, refusing to compromise.
Like the typical Aquarian who is pretty assertive, Chibimaru knows exactly what he likes and dislikes. He loves being carried around his owner’s bag to travel places. He loves bone-shaped milk cookies. He loves his dog plushie. What he doesn't love are lightning strikes and getting shot at the vet! You can read about other cute Sanrio doggies in our blog, the Complete List of Sanrio Characters.
♓️ PISCES: CINNAMOROLL
The final water sign and the last constellation of the zodiac, Pisces is symbolized by two fish swimming in the opposite direction. Pisceans are known for being dreamy, artistic, and having deep empathy. In the kawaii world of Sanrio, one of the dreamiest examples of a Piscean would be Cinnamoroll (シナモロール). This lovable cinnamon roll-tailed puppy literally fell from the clouds in the sky on March 6 just like a dog from a dream!
- Season: February 18 - March 20
- Element: Water 💦
- Celestial Symbol: Fish 🐟
- Soulmates: Virgo, Sagittarius, Aquarius, Gemini
- Strengths: Like a true water sign, Pisceans are empathetic and in tune with the emotions of others. They're creative and generous!
- Weaknesses: Pisceans can be a bit moody and overemotional. Because of their empathetic nature, they get carried away by other people’s emotions.
Like a true water sign, Cinnamoroll spreads happiness wherever he goes with his empathetic nature. This sweet and friendly white puppy spends a lot of time hanging out at Cafe Cinnamon where he snuggles up for naps on customers' naps. Everyone loves watching Cinnamoroll flapping his ears around and flying around the sky! Head on over to our blog about Cinnamoroll to learn more about this adorable Sanrio Piscean.
Well, that was quite a journey across the stars. We finally finished going through all the zodiac signs and their representative Sanrio cuties. From the dependable darling Dear Daniel, the brilliant bunny Usahana, to the loyal rabbit My Melody, we've finally met them all.
Which Sanrio character are you based on your zodiac? Are you a mischievous Scorpio like Kuromi? Are you a team player like Virgo, Kirimichan? Or are you dreamy like the Piscean, Cinnamoroll? Don’t be shy and chat with us in the comment section below. We’d love to hear about your zodiac sign!