Kawaii Blog

Last time in our blog "Explore the Kawaii Kingdom of San-X", we learned all about San-X and how it’s filled the kawaii-sphere with a ton of cute, l...

San-X is in charge of cuteness! Like Sanrio, this kawaii company is known for its adorable characters like Rilakkuma, the Sumikko Gurashi, and Jinbesan.

Dive into the cute world of Mamegoma, the palm-sized seals created by San-X! They're well-known for their playful and cute personality. Learn about the different types of Mamegoma, and how they captivate hearts by bringing happiness even while chilling in their cool fish bowl!

Jinbesan is a loving whale shark with a heart and body as big as the ocean! This gentle giant of the ocean comes from San-X, the Japanese company known for its iconic kawaii characters like Rilakkuma and the Sumikko Gurashi.

Abandoned in the corners of recess rooms and streets, the Sentimental Circus is a group of stuffed toys that come to life under the cover of night! Created by San-X, these forgotten plushies gather together to put on a magic show for everyone to see.

The Sumikko Gurashi are everywhere in Japan! Created by San-X, the kawaii maker of Rilakkuma, these castaway corner-loving characters have captivated hearts with their shy personalities and quirky charms.

The Sumikko Gurashi are a bunch of shy kawaii characters that love living life quietly in the corner of the room. Don’t let these timid cuties from San-X fool you though!

It’s time to slow down and enjoy life’s simple pleasures with Rilakkuma! This laid-back bear character from San-X is one of Japan's most popular kawaii icons.